Monday, October 14, 2013

Work that matters

This is a term coined by Seth Godin, an inspirational blogger "Seth's Blog". It means giving up following money and putting your heart and soul into what matters to you! 
InnkeeperVA (me)
As an innkeeper who is not wealthy, who does not rake in the dough, nor have a staff or cast of thousands, just a small family-owned business, this speaks volumes to me. Why do we do what we do? Do we love cleaning guest rooms and mowing lawns? Not really. So why do we do what we do? 

I would like to explain it to you. First I need to say that the one off-putting element I find in most B&B marketing is the lack of personality. Whether they have hired someone to market their inn, or just don't want to share anything personal with you, I am not sure. I like to tell innkeepers in a humorous way:

"People are sleeping in your beds. Share who they are spending the night with!"

Which brings me back to old Dave Shervil in Sydney Australia, who told me when asked to go to the pub at lunch with some of the Officers in DoD:

 "I choose where I spend my quid" 

In other words, he worked hard for it and wanted it to count! He didn't want to sit around with a bunch of self-promoting egomaniacs, when he would rather have a quiet pint with his mates.

Some B&B's have this grandiose idea that people just stay where they want while on a trip and money doesn't really matter, and that is the end of the story.  But for me, I choose where I spend my quid", and I know you do too! 

Unknown innkeepers? 
Really? They post an ABOUT US page with no photos and nothing personal? Just writing "We left the corporate world behind and opened an inn..." Okay, yes that is accurate for most innkeepers. Innkeepers themselves need to do what they are telling YOU to do, stop being cookie-cutter! They tell you to find a "Better way to stay" at a bed and breakfast inn, but then do the same thing.
My family
"WHY FIT IN? WHEN YOU WERE BORN TO STAND OUT!" 
as said by Dr Seuss. 


I am sorry I went on a little soapbox derby tour here, but I felt the need to share this with y'all. If Dave Shervil in Australia ever Googles his name, he will find me writing about him. Dave was a quiet, gentile man, he went to work, did a fine job and then went home. He never knew what he said to me that day on the 24th floor of the Remington Center in downtown Sydney stuck. 

All that to say, I do what I do because I thoroughly enjoy it. I have met some of the most amazing and unusual people owning The Claiborne House B&B. Variety is the spice of this innkeepers life! I learn something new from nearly every person who stays with us.  No, this does not mean you will be part of an inquisition, just a gentle reminder from me that means we appreciate our guests! We hope you will visit soon.

ISN'T IT TIME FOR A BLUE RIDGE DAY Y'ALL?

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